Imagine returning to work after a break to find you have 35 Million Missed Calls.
Most people would freak out, but if you think outside the box you might just see an opportunity. That is, if you are an activist trying to get a message out and influence people. When I heard this story it captured my attention for the sheer genius of how this one man reached so many people for so little money. Beyond that it provides a strong case study of just one way culture and message can be harnessed to achieve exponentially scaled success.