It is hard to believe that in 2014 the Waratahs were Super Rugby Champions and minor premiers after watching them go down to the Force 40-11 and knowing that the Force might be the one for the axe for next season. In 2014, I wrote about complacency and leading into the spring tour and as a die hard fan of the Waratahs it is hard to believe we could fall so far so fast in just three seasons but then again, is it really that surprising?
Imagine returning to work after a break to find you have 35 Million Missed Calls.
Most people would freak out, but if you think outside the box you might just see an opportunity. That is, if you are an activist trying to get a message out and influence people. When I heard this story it captured my attention for the sheer genius of how this one man reached so many people for so little money. Beyond that it provides a strong case study of just one way culture and message can be harnessed to achieve exponentially scaled success.