Imagine returning to work after a break to find you have 35 Million Missed Calls.
Most people would freak out, but if you think outside the box you might just see an opportunity. That is, if you are an activist trying to get a message out and influence people. When I heard this story it captured my attention for the sheer genius of how this one man reached so many people for so little money. Beyond that it provides a strong case study of just one way culture and message can be harnessed to achieve exponentially scaled success.
Spring tour started and now we have an idea of where the Southern Hemisphere really are at . Short answer is we have some work to do.
Over the weekend 140 Characters were definitely not enough and one of my favourite South African Tweeps, Dawn Dunn, a rugby fan after my own heart and radio correspondent for East Coast Radio in Durban, echoed some of the heart ache I knew all too well from watching the Wallabies when her beloved Springboks lost to Ireland at the weekend. (DD is well worth following for her analysis as much as her unashamed biased support for her teams of the Sharks and Springboks. Get a keen insight into the emotional roller coaster a genuine rugby fan feels with a World Cup just around the corner … and yes, I am now at peace with 2003).
@WillCamphin@NeilEnslin Will is an Aussie, his side won yesterday, and he is saying DO NOT BE COMPLACENT!
@WillCamphin 